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Top
20 Marketing Tips
Top 20 Marketing Tips
- Frequency and Continuity are
the keys to success
- Set yourself apart
- Advertise what is important,
not what is obvious
- “Everybody” doesn’t
know who you are
- Put your message in the
headline
- Testimonials sell
- Your potential customers are
interested only in what you can do for them
- Look for the right
advertising vehicle — Direct mail vs. TV, radio vs.
newspapers, Internet vs. brochures
- "Running an ad" is
one of the fastest ways you can lose money
- You need a good product and
good distribution before even your best ads will work
- Never let an advertising
sales rep trying to reach quota create your marketing
plan
- Find the need first; then
sell
- You can’t sell dog food to
cat owners
- Sell the sizzle, not the
steak
- Always, always, always
create one single “look” for your company —image, ads,
trucks, brochures, web site, everything — AND STICK WITH
IT
- Always proof read copy one
last time
- Try something new; it could
work wonders
- Don't give up on a good
idea; it worked once, it probably will again
- Web sites encourage sales in
walk-in stores
- Think like your customers do
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